Putting homeowners first,
and profits second.
How it all started
In the early days of the pandemic, a group of newlywed friends, and expecting parents, all happened to be going through the process of purchasing their first homes at the same time.
What they all found was a confusing, old-school process, that favoured industry insiders in securing an affordable mortgage. They asked themselves a simple question: could securing a mortgage be as simple as ordering an Uber, and as transparent as a company like Patagonia?
In the time since, this group of technology, finance and mortgage experts has been on a mission to bring that vision into reality for Canadian homebuyers.
The traditional mortgage process is slow, confusing and stressful. We’re changing that by getting rid of commisions, letting you do it all online and passing those savings onto you.
Our Core Values
Bring transparency to build trust. We’re ending the used car salesman mentality that persists in the mortgage industry, and we’re not going to be shy about it.
We choose customer experience above all else. Even when it comes to our own out-of-pocket cost. Even when it means more work for Wiseday. Experience is how we will win customers’ hearts.
We take your personal data seriously. We only use it to deliver the fastest mortgage experience possible, with the least work required, while we do the heavy lifting in the background.
Meet Our Team
The faces behind Wiseday. Meet the team that is innovating the mortgage experience for everyday Canadians.
Wiseday was founded in Montreal, by a group of proud Canadians. Today, our remote-friendly team is made up of Canadians from coast to coast, all aligned around a mission to make the home buying experience more simple, affordable and accessible to a whole new generation of modern Canadians who are about to buy their first home.
Removing Financial Complexity
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